Start 2019 With Your Innovative Product Idea

The New Year is just around the corner and if you have been thinking about a product idea for a while or built a homemade version of a prototype, perhaps a great New Years Resolution is to pursue your dream of bringing a marketable product to reality in 2019.

Here are some things to think about when it’s time to get serious about building your product.

1)  Don’t fall in love with a bad idea

Listen to feedback from friends, family and focus groups. Read the body language of people because often they won’t tell you what they’re really thinking to your face. Don’t fall in love with the first few iterations of your product. Things will change quickly. Be open to feedback and remain flexible.

 2) Don’t quit your day job (yet)

When you no longer have a single minute in the day to fulfill purchase orders and you have the money but not the time to scale your business, then it is a good time to consider walking away from your day job. However, until then, hang on to that job that helps pay the rent because many things can change rapidly for better or worse in any area from manufacturing to distribution of your product.

3) Don’t ask just anyone for help

It’s easy to fall into the trap of feeling overwhelmed when developing a product. Reaching out and asking people for help is a good thing, but asking the right people is going to make your life much easier. Do your research and convince rockstars to join your team, even if it’s just an advisory or mentor position. Getting the wrong people involved is a great way to spend a lot of time and money just spinning your wheels.

4) Expect the best but prepare for the worst

Be real with yourself in regards to what you are willing to sacrifice to make this thing work. You may be surprised with how much you don’t need to get by.

5) Stay positive and remember to smile

From day one, it’s imperative that you are perceived as someone people want to be around and be inspired by. An easy way to achieve this is to keep a positive frame of mind and to smile. It may take some serious effort especially when things get really tough, but in the long term it will pay off.

Have tips of your own? We would love to hear them.

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